The Importance of Social Media Marketing in 2020

ou can have an incredible product or service that can significantly add value to others and still have mediocre sales. This is where marketing comes to the rescue. If marketing is done correctly, you will be able to create demand in your product and achieve the level of sales that you want. However, in the midst of a COVID-19 pandemic, it is important to note that traditional marketing methods will not be very effective. With this in mind, I am going to suggest that you start taking social media marketing seriously.

According to Statista, approximately 3.6 billion people are currently using social media. That is a big deal. You can be sure that a large chunk of, if not all, of your target market can be found on social media. Let us look at some reasons why you should be doing social media marketing or paying it more attention than you already do.

Social Media Marketing is Cost-Effective: Social media marketing may very well be the cheapest form of advertising available to business owners today. Social media platforms offer many opportunities to promote your brand without having to pay a dollar. Even the options that involve expenditure are worth every cent.‍

Social Media Marketing Makes Engaging with Customers Easier: By maintaining a presence on social media, you will have a platform through which you can stay connected to your customers.

"By increasing the amount of interaction that you have with customers and potential customers you will be increasing the chance of conversion." - Steve O'Connor

Social Media Marketing Increases Brand Awareness: As I mentioned earlier in this article, it is likely that much of your target audience is actively using social media. Expert marketers report that a few hours per week on social media can significantly increase brand visibility and user experience. If you consistently use your business’ social media page, you will ultimately grow your audience.‍

Social Media Marketing Helps to Improve Customer Satisfaction: Choosing to establish a presence on social media and strategically market your brand will give customers an efficient avenue to ask questions and voice concerns. It is important that you give personalized responses to customer queries on your social media page. They will appreciate this very much and will be much more likely to support your business again if they had an issue with your product.‍

Social Media Marketing Enhances SEO Rankings: Search engine optimization or SEO is one of the most important phrases in digital marketing. A high SEO ranking means that customers can easily find you or are more likely to find your brand when they search for products or knowledge that is relevant to your offerings.  If you actively share your brand message and other relevant content on social media, this will increase your SEO rankings.‍

Final Words: It is never too late to develop and launch your social media marketing campaign. Before the 21st century, Bill Gates shared that any company that fails to establish a website will eventually go out of business. I have a strong feeling that if he was to share advice on entrepreneurship and the internet today, he would say that any entrepreneur who does not leverage the power of social media will soon be out of business.